There are plenty of tools on the market to visualize and track your eBay sales. If you are not paying for a 3rd party service, do not worry! eBay has a great tool for you to use.
It can be overwhelming to learn what information in the eBay seller hub is useful and what is just auxiliary. I will go over some of the hidden gems within the seller hub that you should be keeping an eye on.
What is seller hub and how do I access it?
Learning how to access your seller hub is a great place to start. Navigate your way over to eBay Seller Hub to access this feature. I would recommend bookmarking this link for easy access later.
You can also click on “sell” at the top right when signed into eBay. Surprisingly, there are no easier ways to get to the seller hub outside of these paths.
You will be met with several options to get insights and alter different aspects of your store.
Overview
Exactly as it states; it’s going to give you an overview of different segments of your store. It can be changed and rearranged to suit your needs. This is also a great place to check for your current free listings and any promotions eBay is offering for sellers.
Orders
Manage your orders easily and quickly. You can sort by different statuses of orders to quickly address problems.
Listings
View your listings to edit or revel in all of your hard work. It is also possible to bulk edit listings from this tab.
Simply select the listings you want to edit and then click the “Edit” dropdown and select “Bulk Edit”.
This is a great way to change multiple listings quickly.
Marketing
If you use promoted listings (which I suggest you do), this is where you can track your performance. View your impressions, base sales, promoted sales, and track how promoted listings are helping your business.
I always use promoted listings even if it’s only with 1% ad rate. I have noticed a boost in sales even using such a low percentage. Obviously, the higher the percentage the more favorable your listing is to be promoted by Cassini (eBay’s search algorithm).
This is also where you find the “Markdown Manager” on the left side menu. You will use this to create markdowns for products or groups of products.
Performance
This is the meat and potatoes of the eBay seller hub. You will get high-quality information about how your store is performing this month in comparison to the previous month. eBay also gives you insight as to how your store is doing compared to other stores; this feature helped me create target goals to hit. We all want to be the best store out there.
Some additional features found here are:
- See how much traffic is coming to your store, the impressions (how many buyers are seeing your listings) and click through rate (how many buyers click on your listing).
- Seller Level - it is helpful to get to the Power Seller status on eBay for reduced fees on shipping and final value fees. This tag next to your name also inherently builds buyer trust with your store leading to additional sales.
- Sales - Always my favorite tab to look at; here is where you will see how many sales you are getting.
- Selling costs - Not my favorite tab to look at but a necessary evil. Check to see how much it’s costing you to sell on eBay to make sure you’re profitable.
Growth
This is actually a really powerful feature of seller hub and often overlooked. You can see eBay suggestions for how to get higher visibility on your listings.
If eBay is suggesting alterations to your listing, it’s more often than not a good idea to listen. They are literally giving you the exact information they want to improve your ability to be found within the Cassini search algorithm.
There are times when they will suggest corrections to listings which do not make sense. I guess that’s why it is still in beta. However, I always check for the feedback eBay is suggesting to see if they make sense.
eBay Wants You To Be Successful
eBay wants you to be a successful seller, just like I do. It can be a bit overwhelming at first when looking at all of the data but it is there to help you. Keep checking all of the different tabs for insights as to how your store is doing and suggestions on how to make your listings better.
This will definitely give you the edge over your competitors who just list and forget about optimizing their listings. The different tabs will start making sense the more you use them, and you will quickly see how powerful the seller hub really is.
Go check your seller hub growth tab now and see if there are any improvements you can make to your listings.