The most important aspect for a sales funnel is what happens when visitors do arrive in your funnel. Through a variety of means, a lot of which you have already implemented, like email newsletter signups, ebook downloads, online quizzes and much more, those prospects enter into your sales funnel through an enticing offer.
The objective of the awareness stage is to bring attention to your customer’s issue. When you understand the issue, and you develop content to bring them in, now provide them something or maybe service to fix the problem of theirs, that is when the magic happens. Nevertheless, getting to that point takes work and you have to garner their attention first.
Making a prospect aware of you and your company is no easy feat. Based upon just how they have come at your website (organically or perhaps a paid ad), all those prospects will see your funnel differently and your opt in rates will differ considerably.
In reality people are smart. They are not going to purchase something from anybody unless they think there is an enormous level of value to be had there. Consequently, you must create that by continually adding value to your customers without expectation of something in return. Most notably, you have to produce a powerful relationship with the prospect, which starts out if you are transparent, honest, and relatable in your email warming sequence.